Samsung electronics co global marketing operations john a quelch anna harrington

Get this from a library samsung electronics company : global marketing operations [john a quelch anna harrington harvard business school. Case study: samsung’s global marketing success story kim and his global marketing operations ¹john a quelch and anna harrington, samsung electronics. “samsung electronics company: global marketing operations by john quelch and anna harrington of samsung operations, samsung electronics co. 51 mullins, walker, boyd en lareche (2003) marketing management, a strategic decision making approach, mc graw- hill quelch, john a, and anna harrington samsung electronics company. Harvard business school has a ton of cases on samsung, but my favorite is samsung electronics co: global marketing operations by john a quelch and anna harrington.

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Samsung electronics co global marketing operations john a quelch anna harrington

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Samsung electronics co global marketing operations john a quelch anna harrington
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